Would imagining eating that bag of Hershey Kisses satisfy me as much as actually eating it? Finally, a diet I can sink my teeth into – if only in my dreams. Real Evidence for Imaginary Diets in today’s New York Times offers yet another way to circumvent eating less/exercising more to lose weight. John Tierney offer the “Imagine Diet” – especially great for those of us who daydream a lot.
Essentially, look but don’t touch; think about the chocolate, but don’t taste it. If the theory is true, then why do TV commercials with those talking M&Ms make me salivate? And all those catalogs coming in the mail – Christmas junk mail – with luscious covers of sugary pecans, shortbread dipped in chocolate, caramelized candy canes… when the subliminal urges make me buy, could I just look at the packaging and not open? Doubtful.