Should the mad ramblings of a blogger be picked up for a book, a movie, a guest shot on the Today show (too late for Oprah)? It has happened, after all – from blog to book success. All that’s needed is a good idea – something different, creative, innovative.
Ree Drummond found the pot of gold on a fantasy ranch, with her Marlboro Man and her cookbook – The Pioneer Woman Cooks – but Amanda Fortini’s New Yorker article – O Pioneer Woman – does not forgive Drummond’s switch from blogging for a connection to readers to her sharing her life for profit. One of the most successful bloggers on the web, Drummond recently left the ranch, the children, and the man behind, to tour in luxury as she promotes her memoir, Black Heels to Tractor Wheels, (soon to be a movie with Reese Witherspoon), and her children’s book, Charlie the Ranch Dog. But it’s not the books that have given Fortini a sour taste; it’s Drummond’s decision to blatantly recommend products that pay to advertise on her site.
Whenever I brought up the subject of ad revenue, Drummond grew acutely uncomfortable…revenue for 2010 was ‘solidly one million dollars’ … not including book advances, royalties, and the movie option.
If her discriminating readers know, they don’t seem to mind. Fortini says, “She is who her readers would be if they had more time, more money…” Her popular blog keeps offering recipes, pictures of dogs and children, and now the road trip. The site is slick – not the work of an amateur blogger (she has hired a web development firm to host and manage the site), and the ads are subliminal. It’s all about perception, isn’t it?
Check it out for yourself at the pioneer woman blog. If you like her stylin’ on the blog, you’ll probably like her books.